Archive for Blogging

Do I Have to Write All my Blogs?

Many of us are not writers but blogging is becoming an important part of business.  It’s a fabulous way to keep clients up to date on what’s new in your business.  Sitting down in front on the computer with a blank screen can be overwhelming and the thought of having to write something every week is even more daunting.  So to answer the question, Do I have to write all my blogs? No, you don’t have to write all your blogs.  Below are 5 ways to get around writing your own blog.

1) Invite clients to write a review.  Ask your clients to write about what they think of a particular product or service.

2) Ask your suppliers to write about their products.  Who knows the product better than the supplier of that particular product.

3) Post a link to another blog. If you find a blog that is relevant to your business, ask permission and then post it on your blog.  Make sure you get permission and give credit.  You don’t want to plagiarize but most bloggers would be more than happy for you to use their blog.

4) Re-use a previous post.  Update an old post with some new content and before you know it you’ve got a new post!

5) Outsource. There are lot’s of great writers out there.  Have a ghost writer write your posts for you.

See you online!

Kelly

kelly@mysocialmediabridge.com

www.mysocialmediabridge.com

 

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Blogging Can be Hard

Blogging can be hard.  It’s hard to commit.  It’s hard to come up topics.  It’s hard to come up with great content.  It’s hard to…. I can go on and on.  I find it hard.   I prefer Twitter where I only need to come up with small bits of great content and proper grammar isn’t necessary.

You do have to commit to blogging but don’t over commit.  Yes, writing a daily blog is better than a weekly blog; but if you can’t commit to a daily blog, don’t do it.  Write a weekly or monthly blog, just be consistent.  If you write every Monday, then consistently write a blog every Monday.  Your readers will look for it on Mondays, don’t disappoint them.

If you know about  your topic, content shouldn’t be an issue.  Write about what you know.  No one knows your business better than you do… write about it. Put yourself in your customer’s shoes and think about what they would want to know.

Don’t over analyze it.  It doesn’t have to be that hard.

See  you online!

Kelly

Kelly@mysocialmediabridge.com

www.mysocialmediabridge.com

 

Why Should I Blog?

Every time I sit and meet with a client and suggest blogging I get the same reaction.  They sit back in their chair and I get a ‘I don’t want to and you can’t make me do it’ attitude.  You know the one. The one your kids give you when you tell them to clean their rooms.  There are many reasons to blog and blogs don’t have to be long.  You’re not writing a novel after all, it’s a blog post.  Don’t over analyze it.

Blogs can help you focus on what it is you’re trying to accomplish that week. It keeps people up to date, it can even act as someone to answer to when goals/tasks are not completed. For example, if you blog about a new product that is going to be launched the following week.  You better get that product launched because all your readers are waiting for it. Your readers will hold you accountable.

The are a multitude of other reasons to blog and I could write an entire blog post on each reason. The biggest reason to blog is that people do check back and read your posts, they even subscribe to it so it comes to their inbox every time you post something new.  It will hold you accountable.  It will inform, educate and propel you as a leader in your industry.  So stop procrastinating.  Set aside 30 minutes a week and write a post. If you’re stuck at the airport (because we all know you have to be there early for security), write some blog posts to keep on file for those times when you’re too busy.

See you online!

Kelly

Kelly@mysocialmediabridge.com

www.mysocialmediabridge.com

New iPad

I don’t normally write about technology but I can’t resist writing about the iPad. I just got it on Friday and I really love it. It is so easy to use. I’ve installed some of my favorite Social Media apps. I’m writing my blog this week from the WordPress app. Very cool.

With all of this technology at your hands it’s so easy to stay ‘in the know’. With Twitter I’m finding that information that is more than 10 minutes old is outdated. I’ve worked with a couple clients now who didn’t want to learn how to send out tweets they just wanted to learn how to find people to follow. You can follow people, or even hashtags (topics) and stay up to date on current events or market trends. Check it out. All you need to do to start is go to twitter.com and type something in the search box.

As far as the iPad is concerned if there are any apps that I should know about please let me know.

See you online!

Kelly

Kelly@mysocialmediabridge.com
www.mysocialmediabridge.com

Blog Topics

Most of us struggle with finding something to write about.  I realize that coming up with topics can be a daunting task.  It’s something that I quite often struggle with.  Below are a few ways to come up with topics….

Search forums in your area of expertise and see what questions they’re asking.  Write a blog answering those questions.  You can then post your blog in that forum.  This is an excellent way to increase readership and show your expertise in that area.

I try to write about what’s new in Social Media.  Writing about what’s new in your industry is a great way to show that you’re keeping up on latest trends and your on-going education.

The most important element to consider when writing your blog is to stay on topic.  Don’t write one week about business related topics and then write about what you and your kids did that weekend.  Consider your audience and what to they want to know.

See you online!

Kelly

Kelly@mysocialmediabridge.com

www.mysocialmediabridge.com

Great Things Are On The Horizon

I’ve been cooking up a few things that are going to take place in the new year. The biggest changes will be on my site. I’ll be offering new services like text message marketing and video production.

I will also start video blogging. I preach to my clients that they should utilize YouTube; but I don’t do it myself. I figure its time to practice what I preach. I will be video blogging from various bridges around Calgary. If you can name the bridge, I’ll be giving away prizes.

See you online!

Kelly

Kelly@mysocialmediabridge.com

www.mysocialmediabridge.com

 

Who’s subscribing to my WordPress blog?

We all like to know who’s subscribing to our blogs; but finding where that magic list is can be difficult.

So, here is where I found it in my WordPress blog.  I checked in one of my clients who has an older version of WordPress and it wasn’t there.  I would suggested upgrading your version if you can’t find it.  There are also widgets you can add to keep track of your subscriptions.  I’m not going to recommend any, as I haven’t worked with them.

In your dashboard you go to…  site stats from there you go to general and in the general box there is a spot called subscriptions.  It’s here that you will find who is subscribing to your WordPress blog.

Thank you to everyone is who subscribing to my blog!

See you online!

Kelly

Kelly@mysocialmediabridge.cm

www.mysocialmediabridge.com

Writing

Blogging is not my forte… I’m not a writer.  Nor have I ever said that I was.  I do find that I write a lot.  I write 2 weekly articles for the Calgary Beacon (one on Social Media and one on Promotional Products for my other company, Promotional Bridge) and a weekly blog.  That’s a lot of writing for a non-writer. 

I love blogging because you don’t have to be a writer to blog.   When people are reading blogs, they are looking for content and not Pulitzer Prize winning writing.  I write because it is an excellent way to get my message out. I also believe that promotional products are a great way to get your message out. …that is why I have two businesses.

See you online!

Kelly

Kelly@mysocialmediabridge.com

www.mysocialmediabridge.com

Blog Topics

For most of us, including myself, what to write about is the hardest part of writing.  I sit and wonder what does my audience want to know? I try to search Twitter and various forums to find out what people are asking.  From these questions, its easy to write a blog, simply answer the questions. 

Now, I’m sure you’re wondering where do I find these forums to find questions?  LinkedIn has a section for questions. They’ve even made it somewhat simple by calling it answers.   Here you can post questions and even better find answers.  This is a great tool to find blog topics.

See you online!

Kelly

Kelly@mysocialmediabridge.com

www.mysocialmediabride.com

Writing a blog

The biggest challenge of writing a blog is a topic.  …especially when it comes to our business blogs.  Writing a personal blog is easy.  Personal blogs are about what’s going on in our lives; so why should a business blog be any different? What’s going on in your business?

In my business, I’ve moved into office space in Southcentre Mall.  I started a promotional products business, Promotional Bridge.  I found that promotional products create a great synergy when used along with Social Media.  

Working from home wasn’t working anymore.  As much as I miss having my dog sleeping at my feet as I work.  I having an office allows me to better serve my clients.  I’ve also expanded my Social Media services to include consulting as well as implementation services.

You can also google and search forums to find out what people are talking about.  Find out the questions that they are wondering and write a blog on the answers.  You could also simply ask your friends and followers what they would like you to write about.

See you online!

Kelly

Kelly@mysocialmediabridge.com

www.mysocialmediabridge.com

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